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This site had the following on the homepage, "Gathering awards from the professional reviewers and being praised by its users, the new Ad-Aware Free Antivirus offers the best antivirus and anti-spyware protection for your PC." Our analyzers noticed that the web page said " Give your computer the best anti-malware protection." The Website also stated " There are no perfect antivirus but Ad-Aware comes pretty close. One of the most effective ." The website's header had free as the most important keyword. It was followed by antivirus, antispyware, and Lavasoft which isn't as ranked as highly as free. The next words the site uses is Ad-Aware. anti-malware was also included and could not be viewed by search parsers.